Luxury and Marketing Blog
MARKETING
The Psychology of Persuasion: Unlocking the Secrets of Consumer Behaviour
If you are a marketer who is targeting specific consumer behaviours, this level of knowledge of the psychology behind persuasion matters. Savvy brands are leveraging human behaviour through the lens of psychology to engage consumers with clever marketing tactics that demand response. This ultimate guide will delve into methods of consumer influencing, ethical consideration in persuasive marketing and tips for creating effective campaigns that cut through the noise.
Satyajett
7/20/20241 min read
FASHION
Decoding Luxury Fabrics: From Cashmere to Silk
The epitome of textile art, luxury fabrics bring incomparable grace and opulence to our closets. These materials, from cashmere to silk with its shiny reflective glow - all represent the epitome of handcraftsmanship and quality. High-quality fashion guide discusses the best fabrics, what to look for in authentic luxury textiles and how to incorporate them into your wardrobe.
Satyajett
7/19/20245 min read
MARKETING
Conversion Rate Optimisation: Turning Visitors into Customers
The interesting thing about the digital age is that every click, scroll and interaction on a website can be valuable. Luxury is acutely aware of this value and where businesses, particularly from a luxury vertical do their damndest to squeeze out every drop by converting foot traffic into paying customers. This is when CRO (Conversion Rate Optimization) becomes our best tool. CRO essentially works towards improving the performance of your site via careful analysis of visitor behaviour, and then making data-based decisions to increase the % that converts
Satyajett
7/17/20246 min read
FASHION
The Best Designer Pieces to Buy on Sale
Luxury fashion changes quickly and the smart style-seeker surely understands that it's all about timing. There is something about paying full price for luxury designer pieces... or should I say understanding how designer sales work can give you a fighting chance at nabbing clothes so fine. This complete breakdown covers when you should shop, what top designers to expect sales from, whether that sale piece is worth the price and how to successfully navigate luxury e-retail. Take a quick read through this article till the end and you will be well equipped to buy smarter, cooler products at designer sales.
Satyajett
7/17/20247 min read
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